wg-voip - Slashdotted Berninger Article
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- From: Ben Teitelbaum <>
- To: VoIP Working Group <>
- Subject: Slashdotted Berninger Article
- Date: Mon, 20 Sep 2004 22:18:03 -0400
http://www.gigaom.com/2004/09/the_voice_over_i.php
Quite good. One amazing tidbit...
One attempt by AT&T to improve voice quality in the early 90's
illustrates the PSTN's handicap. Marketing studies indicated
customers might prefer a low end (i.e. bass) audio boost. Sony
implemented this with a "MegaBass" switch on their Walkman product
line. AT&T wanted to do the same thing in hopes of competing with
MCI and Sprint on voice quality rather than price. The consumer
Vice-President at AT&T, Joseph Nacchio, pushed through an $800
million project to get the job done. AT&T could not simply install a
switch on telephones analogous to the Sony's solution. AT&T had to
alter the signal processing incorporated in echo cancellers
throughout the network. These network wide modifications produced
irate customers not more customers. The higher sound levels caused
operators distress and amplified existing network quality
problems. A long period with lots of effort followed to unwind the
TrueVoice implementation. Joseph Nacchio famously left to launch
Qwest.
$800 million to extend POTS's 300-3300 Hz range to 100-3300 Hz (and to
normalize the gain on local and long distance calls)?! Holy cow.
Sometimes we forget how grateful we should all be for the end-to-end
architecture of IP.
-- ben
- Slashdotted Berninger Article, Ben Teitelbaum, 09/20/2004
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