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Why Brand Yourself? The Importance of Personal Branding in Business

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  • From: Jennifer Oxenford <>
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  • Subject: Why Brand Yourself? The Importance of Personal Branding in Business
  • Date: Thu, 5 Apr 2012 16:01:51 -0400

Dear IVC Librarian Colleagues, 

Not sure if any of your library organizations would want to be an interactive site but there are six openings in this program below for non-MAGPI member organization. Please feel free to distribute to those you think might have interest. 

Thank you! 


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MAGPI is Pleased to Present a NEW Program on Personal Branding in Partnership with Jessica Kizorek and Michelle Villabolos of The Personal Branding Institute 

It's Not Who You Know, It's Who Knows YOU: Designing a Personal BRAND For Success

 Tuesday April 17, 2012 
Time: 1:00 - 2:30 PM EDT 
Target Audience: College and University Students, Faculty, and Staff. Teachers, Librarians, Administrators. 
** College and University Career Centers and Business Schools might have particular interest in this program. ** 
Cost: Free!
Requirements for Participation: MAGPI Members: There are 6 spaces available for MAGPI Members. Members must have H.323 videoconferencing capabilities. Non-MAGPI Members: There are 6 spaces available for non-MAGPI members that have H.323 capabilities and are connected to their national/state research and education network.

Michelle & Jess K. Hummer Limo Crop2Why brand yourself?

When someone Googles your name, what is the first thing they see? It’s no longer enough to be great at what you do, you have to be KNOWN for it. That’s the essence of Personal Branding.

Is your online image strong, strategic, and built to increase the likelihood people will pay big bucks to engage you? It’s no longer sufficient to brand your company alone…you have to intelligently brand your name, your face and your brain. Whether you like it or not, Google is the new resume. If you don’t look like a badass when somebody types your name into Google, you’re already behind the curve.

Join us for this special interactive videoconference presentation with Jessica Kizorek and Michelle Villalobos, Founders of The Personal Branding Institute (, who will give you the tools you need to take your own personal brand from bad to "badass."  

This is one presentation on personal branding you won't want to miss!

About the Presenters: 

Jessica Kizorek
 is an author, consultant and video producer. Jessica is an invigorating new voice on internet marketing, video and online consumer psychology. In her new book, “Show Me: Marketing with Video on the Internet” Jessica explores how businesses can harness the power of online media to influence a culture of consumers basing purchase decisions on a brand’s internet presence. Her video production company, Two Parrot Productions, has been featured by the New York Times and CNN for its contribution to NGOs around the world.

Michelle Villalobos teaches business concepts and skills to professionals in a fun and entertaining way. Her programs have been delivered collectively to over 80,000 people worldwide on topics such as how to sell, market and promote yourself in a way that draws in business organically - getting high-quality referrals and clients. Michelle’s client roster features names you’ll recognize. She’s delivered her trademark “never-boring” programs for Burger King Corporation, Gibraltar Private Bank & Trust, Frito-Lay and Lexis-Nexis, while Summit sponsors include Constant Contact, Brooks Brothers and Blue Cross Blue Shield, among others.

More Information/Registration:

Special thanks to the New World Symphony for providing a host site for our Miami speakers for this exciting event! 

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Jennifer Oxenford
Manager, Web & PR
Twitter - @magpik20
484-604-0831 (google voice)
215-898-0341 (office)

215-74MAGPI (215-746-2474)

  • Why Brand Yourself? The Importance of Personal Branding in Business, Jennifer Oxenford, 04/05/2012

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